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Cosmetics Packaging

  • Mar 23, 2020
Consumers have different focus points for different products. For example, for beauty products, consumers' physical needs are concerned with products that can solve a certain skin problem, and psychological needs are concerned with visual beauty, so they must be integrated in paper packaging. The "beauty" element creates a beautiful dream for consumers.

The same product has different core interests on different occasions. For example, it is also cosmetics. When consumers use it, they are more concerned about the benefits and effectiveness. The packaging must have the characteristics of real prices, while in paper gift boxes, consumers are more concerned about "face ", So the packaging specifications should be atmospheric and the printing must be exquisite
Consumers' attention to a product is generally from an unintentional state to an intentional state. If consumers can be noticed in a large number of products and have a good feeling, the opportunity for consumers to buy will be much greater, creating a differentiated Feelings have always been the dream outcome of companies and brands. For example, the skin brightening liquid creates gradient graphic elements on the packaging, and the color uses technical silver to give people a delicate, pure, high-end feel. At the same time, it is unique in cosmetics packaging based on pure base colors, which is easy to be used in A lot of competing products "jumped out".
Packaging will leave a deep memory point. This point can be deeply branded in consumers' minds and will not disappear easily. These are powerful means for products to distinguish them from other brands, so that consumers can quickly generate memories and benefit Generate continuous purchases.
To allow consumers to dispel doubts and build trust in the product, the product packaging often has a silent effect. One strategy is to let consumers see through, use transparent packaging materials or shoot real objects to let consumers see what is inside the product, rest assured to consume boldly, and another strategy is to indicate on the packaging or authoritative scientific research institutions The quality insurance is undertaken by a certain insurance company, by the production date, the expiration date, etc., of course, the barcode and the uniform national retail price, etc., to enhance consumer confidence and achieve sales.

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