What is the product packaging strategy? The product packaging strategy is the target market, packaging method and grade of the product before the product is launched or the original product is improved. According to the product characteristics of the enterprise, combined with the sales market and people's consumer demand. Purposeful and selective strategy adoption. So what product packaging strategies can companies consider when choosing a custom package? Let's take a look together.

1. Portable packaging box strategy. Before determining the product packaging box, the enterprise should give priority to whether the packaging box can bring convenience to consumers in terms of purchase, carrying, use and storage. If the product is large in size and not portable, the company should design and apply the portable packaging box from the perspective of the consumer.

2. Low-cost packaging strategy. This packaging strategy is applied to the low cost of the enterprise product itself or widely used in the daily life of the public, such as general cosmetic ,clothing, footwear, fruit packaging boxes, etc., the enterprise adopts this packaging strategy, because the cost of the product itself is not high, The sales price is also somewhat restrictive, so it is not possible to invest too much cost on the package, focusing on the economic type.

3. Recyclable packaging strategy. The reusable box strategy is that the box can serve other purposes after the product has been used. This strategy can not only take advantage of the consumer's multi-purpose psychology, induce consumers' purchase behavior, but also make consumers feel the additional use value. At the same time, the packaging box plays the advertising role again in the process of recycling.