The Role of Color in Makeup Boxes

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The Role of Color in Makeup Boxes

  • May 26, 2020
The color matching of the makeup packaging design plays a crucial role in determining the customer's first impression of a brand or product. Color plays an important role in make-up packaging. It can determine consumer sentiment and affect its behavior. The Pantone Color Institute chooses an annual color every year, and it has been doing this for the past 20 years.
makeup packaging
After well-thought-out applications, popular colors can help brands keep up with trends and meet consumer expectations for new things. For example, in 2016, crystal powder was the popular color of the year and was also commonly known as "millennial powder". It has penetrated into many industries. In addition to being used in cosmetic packaging boxes, even from fashion to interior decoration, and even electronic products, rose elements are everywhere.

According to Pan Tong, live coral was the last year's popular color because it is a vivid color that reflects life, although its edges are relatively soft.
With the recent vigorous promotion of environmental protection packaging, many companies will reflect this through the color matching of color cosmetic packaging boxes, not only to remind everyone to pay attention to environmental protection through color, but also reflect this on product packaging boxes. For example, use recyclable packaging materials.

Color can make product packaging famous in many packaging designs, so it is very important for brands to understand how color and consumer psychology are intertwined.

Packaging colors and consumer expectations
With the rapid development of technology and artificial intelligence, many people are eager for warmth and humanity, and the warm color makeup box can make consumers feel warm and happy. Most consumers spend a lot of time online, especially on social media. Brands can take advantage of this. The warm and humanistic tones are likely to attract shoppers ’attention. All of these are important to influence consumer psychology, which will make shoppers feel warm and popular.

Over the past few years, another trend in packaging design has been gradual change. The main color is matched with similar colors to form a soft gradient. Such as red, orange and yellow, they can blend well with pink. Combined, these colors can form a gradient that will effectively grab shoppers ’attention.

Popular colors
It is easy to keep the popular trends and easily interweave the famous brand logos. Adding a popular color in "Best Color of the Year" or setting it as a background color makes it easy to upgrade any make-up packaging to make it a trend immediately. The simple color matching also adds warmth and fun, making the packaging design more attractive.

Elements of color
Another complicated method to make the packaging have the latest popular color is to simply apply the color element to its design. Adding color to the element itself can enhance the design. Simple graphics, even structure and shape can be consistent with the annual color.

Color trends and keeping up with trends can easily affect consumers' purchases. Keeping up with the latest color strategies and trends is crucial for any brand. Brand and consumer awareness are intertwined and play a vital role in consumer psychology. The colors of all these makeup boxes play an important role in customer acquisition and sales. In order for brands to make the most of color trends, it is crucial to work with experienced cosmetic gift box manufacturers to make perfect paper packaging for your products.

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