HOW TO DESIGN POPULAR COSMETIC PAPER PACKAGING

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HOW TO DESIGN POPULAR COSMETIC PAPER PACKAGING

Jun 15, 2020

For the cosmetics industry, it is necessary to design packaging boxes that visually appeal to consumers. The fashion trends of cosmetics change with the seasons, as do gift boxes in the cosmetics industry. The most effective cosmetic packaging trends rarely stay the same for a long time. Cosmetic packaging boxes give brands an opportunity to innovate, because cosmetics provide a way for people to express themselves. There may be a variety of cosmetic packaging boxes, but it is important not to keep your brand following the trend. It needs to constantly develop and push the limits. Consider these points before customizing cosmetics to make your products more popular with consumers:
Luxury Cosmetic Gift Box

1. Printing

Bold prints will be very popular this year, especially with a special texture. This makes the makeup packaging itself more attractive. Visual design can be used to convey a certain feeling. For example, French-inspired brands can add French-specific international elements. For products with a variety of shades, full-page printed cosmetic packaging can enable customers to better understand the products they purchase.

2. Craft
Adding some additional packaging technology to the cosmetic packaging box can make consumers have a powerful shock whether visually or tactilely. Laminating, embossing, embossing, and bronzing can make the cosmetic packaging displayed on the shelves more attractive. With so many brands and products in the cosmetics field, it is vital to differentiate products.

3. Interior space design
Many makeup lovers like to try new things, which is why some brands distribute samples every time they order, especially when customers buy online. In many cases, these samples are only provided with the product, but a more creative way of handling the samples is to include them directly in cosmetic packaging. Embedding samples can not only increase the creativity of cosmetic packaging, but also make customers feel very happy, and will continue to repurchase more products.

Cosmetic packaging needn't have a standard rectangular shape. Many top beauty brands have unique packaging designs because it sticks out from other products on the shelves, so it is more attractive to the audience.
Whether cosmetics are popular with consumers often depends on their first impressions of brands, products, and packaging, especially when building brand awareness with consumers, customers, and customers. When customizing cosmetics packaging boxes, we need to consider the customer's vision, touch, and the sense of pleasure generated by the product, so as to customize the more popular packaging boxes for consumers.

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